Recently the people using Yahoo! for their search requirements have been decreasing. Have you ever gave it a thought why?

First of all, which search engine do you use? Google, Bing or Yahoo!? And then, why do you use it? What makes that search engine appeal to you?

We may have a number of reasons but I can identify one main problem which seems to be putting off users from yahoo! against market giants google and emerging bing.

Clutter! Yes, clutter. Below are the screenshots of the yahoo! against google and bing. There is too much information in that page. People seem to prefer clean straight to the point search experiences that help them find what they were looking for and as fast as possible with little or no frill at all. I also understand this point of view and must say, share this opinion too.

What can we learn for our wesbites out of this? Leave clear instructions of how to do business with you and try be informative but not over informative. All the industries have their writing needs but avoid overdoing it.

Happy marketing! and send in your comments and views.
Adrian

PPC (Pay-Per-Click) is becoming the strongest form of web marketing tool available to marketers today.

Why? Simple… PPC gives you control! Yes, alot of control, something we marketers realy struggle to achieve in other forms of marketing. How can you manage a newspaper ad? Although some people might say there is some possible way to track this its just more myth then tangible tracking.

With PPC you can target you ad to a country, you can limit your spending, you can link the landing page to your adverts, you can pause your campaign and you can manage various advert texts.

What other medium can give you so much?

Adrian Friggieri is an SEO expert and Consultant. Contact for PPC assistance.

Blog: http://www.ebnsoftware.com/blog/
Blog: http://www.ebn.com.mt

IFS Malta in collaboration with Ganado & Associates have launched a new website designed for non legal people to be able to unedrstand the financial services laws in Malta.

A great project were EBN have done the web design of the project and the content management system to enable the website owners to handle daily fresh content.

http://www.maltafinancialserviceslaws.com.mt/