Are you delivering what your visitors are looking for?

This is why your website must be focused and must be clear in to what you provide, how can you help the visitor? Also, did you have a good look at your google analytics account? That will give you loads of answers.

So, people look up my next post in the next few days to explain to you how you can research well google analytics to help you get more from your website.

Such a funny question you might say, Of course all of us want to make money online! So let me try focus on the answer rather than the question then.

Making money online is not easy or simply as some people want to try to tell us, but it is sure to be possible. What is the internet all about? PEOPLE. So what you need is traffic! Yes, traffic is going to help you make money online.

Traffic can be converted into money with advertising, affiliate systems, selling your own products or services or even by promoting other people’s products. It all depends on your niche!

So research your niche first and than we can talk on how to monetize this! Drop me an e-mail with your thoughts as usual and would be glad to discuss with you at no cost of course.

Lets start by understanding well what we are talking about, the top address bar in your browser displays the location you currently are within the page, the page name refers to the link being displayed visually on screen for the user.

The principle is to have page names that are 100% readable by people and machines alike. This will have 2 main benefits;

1. The people in your website would understand better what the page is about

2. Search engines would be able to relate the page content to the page name

These 2 advantageous are not all but they are the most 2 important in order to make a decision to go the SEO friendly way and have your page names developed in readable good English or of course the language you are targeting.

Even websites with a database driven page can achieve the same result.

An example of a web page that will talk about ‘web design is: http://www.ebn.com.mt/web-design.htm were the page name already says the content is going to be related to web design.

If in doubt, email me as usual,

Gosh, this article I will talk about couldn’t have been in front of me a few weeks ago???

This is possibly the feeling of alot of people after reading such a truthful article with possibly seen basic information and a basic bullet list, or the usual do and dont’s but hey this is one hell of a true list.

I was browsing linkedin this morning and found this article from a website myforexspace written by Maria from fx-megaforex and in a nutshell it says the following:

Common Mistakes to avoid in trading:

1. Not waiting for the proper trading signal: This tends to happen a lot during those quiet times when the market is consolidating. Some traders even receive the forex signal and open the position thinking they will gain more money, and don´t wait to enter when the entry point had been reach. Don´t do this, wait, be patience, go for a walk, talk to your friends. Just wait for the perfect trading opportunity.

2. Inaccurate use of timeframes: For example, entering on a small timeframe and holding out for a profit target on a much bigger timeframe. Additionally, you can enter a trade based on a bigger timeframe, thus using that larger timeframe for stop placement, but taking advantage of a smaller timeframe for confirmation and entry.

3. Keeping a lose position: Instead of accepting that fact and closing the trade, you let it run, hoping for the market to return. Sure, there might be times that this works out, but more often than not we will just have to close the entire trade at a bigger loss.

4. Risking to much: Never risk more than you can afford to lose. There is rule of 5% of your total account. So don´t risk more in one trade, Forex can literally clean out your account with just one bad position.

5. Trade without looking to major economic & political news: Please at the beginning of the week, always look for the economic news that will have big impact in the currencies. Check out this events, and trade accordingly. If you are a beginner or newcomer, don´t trade news until you are well advance. News are very volatile and the currencies move real fast, so be careful.

Again, after reading this and considering I have a few years of forex knowledge now I still say this is great information to have if you want to make money online and make money with forex.

Happy Trading!

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Recently I have recieved a number of e-mails asking the relation between SEO (search engine optimisation) and the website content, in terms of the website text.

These 2 work in parallel to each other and need to complement each other in order to get satisfactory search engine marketing success. Its what people are looking for that you should write about your website and not what ‘you think’ or even better what ‘you wish’ that web users are looking for!

So next time you are doing a review of your website make sure to polish that text! If you need help give me a call or e-mail me. At EBN we offer great content development packages apart from search marketing content analysis.

So many people have been involved into multiple domain marketing to help them strenghten their online campaign. Thats ok, its a great way to generate a strong network of inbound marketing, something today we realy need.

But few people take those extra mintes to redo the text and make sure that the content is unique in every domain they market.

Be aware that if you cut and paste your homepage description or main paragraph of text and just paste it in all the ‘new and extra’ pages you are trying to market might even end up as duplicate content! And yes, if that would be flagged as duplicate content then you realy are in a mess. Why? the reason is simple, your main website will loose the unique point of content entry since other domains have the same text.

So, make sure you spare those extra hours if need be to create great results with your online marketing.

Happy marketing,
Adrian

Alot of people think and also understand from ‘royalty free images’ that these are images or even photos you can look for them in a website and given to you for free to use.

This is very false! A ‘Royalty Free Photo’ is a type of license that you still have to purchase. You buy at a fee the use of the photo as pre-defined in your purchase.

Photographers spend lots of hours and effort to produce good quality photos and we must appreciate their works by avoiding piracy and using photos without consent.

This article is sponsored by the SEO Academy in Malta.

LAST SEAT REMAINING

SEO Workshop/Course to be held next week at EBN in G’Mangia. The following dates:

Wed 9th June / Thur 10th June and Fri 11th June 2010. Contact us for more information and to book.

The course will cover all important aspects of SEO and We Marketing principles.

Follow our website http://www.ebn.com.mt/seo-education.htm seo course for latest dates available.

Recently the people using Yahoo! for their search requirements have been decreasing. Have you ever gave it a thought why?

First of all, which search engine do you use? Google, Bing or Yahoo!? And then, why do you use it? What makes that search engine appeal to you?

We may have a number of reasons but I can identify one main problem which seems to be putting off users from yahoo! against market giants google and emerging bing.

Clutter! Yes, clutter. Below are the screenshots of the yahoo! against google and bing. There is too much information in that page. People seem to prefer clean straight to the point search experiences that help them find what they were looking for and as fast as possible with little or no frill at all. I also understand this point of view and must say, share this opinion too.

What can we learn for our wesbites out of this? Leave clear instructions of how to do business with you and try be informative but not over informative. All the industries have their writing needs but avoid overdoing it.

Happy marketing! and send in your comments and views.
Adrian

PPC (Pay-Per-Click) is becoming the strongest form of web marketing tool available to marketers today.

Why? Simple… PPC gives you control! Yes, alot of control, something we marketers realy struggle to achieve in other forms of marketing. How can you manage a newspaper ad? Although some people might say there is some possible way to track this its just more myth then tangible tracking.

With PPC you can target you ad to a country, you can limit your spending, you can link the landing page to your adverts, you can pause your campaign and you can manage various advert texts.

What other medium can give you so much?

Adrian Friggieri is an SEO expert and Consultant. Contact for PPC assistance.

Blog: http://www.ebnsoftware.com/blog/
Blog: http://www.ebn.com.mt